Innovation Is VITAL.

Our vision for transformation

At VITAL, we’re driven to iden­tify and bring the best health inno­va­tions to our customers and ensure we are a next-​generation leader in trans­forming care.

The VITAL test-​and-​learn engine

Solving Unmet Needs

Improve Go-​to Market speed by lever­aging claims-​level and clin­ical outcomes in an accel­er­ated real-​world test envi­ron­ment, producing evidence for commer­cial prod­ucts.

Confirms viability

VITAL studies generate evidence that can lead to reduced medical spend, improved quality outcomes, and enhanced patient access to new tech­nolo­gies.

Integrating work

By connecting tech­nology leaders to an inte­grated clin­i­cian network and target popu­la­tions, VITAL’s unique posi­tion offers access to claims data, clin­ical outcomes, and cost analytics partic­i­pating members in the largest com­mer­cial health plan in Penn­syl­va­nia.

VITAL is an innovation platform that identifies best-in-class solutions, connects health care innovators to facilitate product testing, by generating evidence, and influencing market adoption.

Driving the future of health care

VITAL is a Highmark Health-​funded program. Highmark Health is a leading national health and well­ness orga­ni­za­tion and the second largest inte­grated delivery and financing system (IDFS) in the U.S., by revenue.

Why VITAL is Unique
Why VITAL is Unique

VITAL matches you with the right collab­o­ra­tors who can get you evidence faster.

Good solu­tions often get delayed because they lack the evi­dence to back them up. VITAL creates a path forward by guiding medical solu­tions through nec­es­sary steps towards gain­ing wide­spread market adop­tion.

Frag­mented paths to market

Get­ting new ideas in front of doc­tors and health insur­ers is still overly com­plex.

Prioritizing simplicity

We match tech­nology leaders and top clin­i­cians who have influ­ence over health care and cov­erage. Once you make contact with us and your project gets approved, we can arrange a real-​world test of a product or idea. This typi­cally happens within three months.

No coordination

Gath­er­ing all of the data and evi­dence nec­es­sary to sup­port inno­va­tion is incon­sis­tent and lacks coor­di­na­tion.

Seamless integration

We are uniquely suited to bring together:

  • Doctors
  • Research insti­tute
  • Carefully targeted patient popu­la­tions
  • Advanced claim infor­ma­tion, clin­ical data, and cost analytics from eligible members that partic­i­pate in the program from the largest commer­cial health plan in Pennsylvania.
Lack of infor­ma­tion

Solution adop­tion deci­sions lack expe­ri­ence data — from both patients and clin­i­cians.

Data that makes a difference

We iden­tify projects that are predicted to meet or exceed industry stan­dards. And we help gather real-​world care quality, cost, and expe­ri­ence data to support them.

Want to learn more about working with VITAL?

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Why was the VITAL program created?

Highmark Health designed the VITAL program to provide creative care delivery solu­tions for physi­cians in a highly compet­i­tive western Pennsylvania market. Since its launch in 2015, the VITAL program has been fostering collab­o­ra­tion to advance inno­va­tion:

  • Clinicians are rewarded for proposing ideas and funding to solve key issues.
  • Eligible members of a Pennsylvania health plan gain earlier access to promising new treat­ment options with proven outcomes.
  • The Pennsylvania health plan gains medical policy effi­cien­cies and cost savings as new care solu­tions are adopted.

How long are VITAL tests?

The typical eval­u­a­tion processes takes 6 – 18 months, depending on the quality of evidence avail­able for review prior to test launch. The VITAL team eval­u­ates new solu­tions and conducts tests in parallel as capacity allows.

What types of solutions are tested?

The VITAL team eval­u­ates health care tech­nolo­gies, labs, and/​or processes that are commer­cially avail­able and have received FDA approval — or other certi­fi­ca­tion equiv­a­lents (e.g., CLIA certi­fi­ca­tion for labs) — but have not yet received coverage under most health plan medical poli­cies. We prior­i­tize candi­dates based on how a company’s needs match with our capa­bil­i­ties. We currently do not test phar­ma­ceu­tical ther­a­pies.

What is the size of the member population available for VITAL studies?

VITAL tests cur­rently draw on data from more than 5 million health plan members.

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Meet Our Team

VITAL develops the evidence that is needed to support new innovations. The process is focused and built to achieve results quickly. Our team is experienced and passionate about producing results.

Meet the Team